This speaks to me in a slightly different form where I am being slow and selective in choosing the companies I want to work with and then working diligently to map out a plan that is successful for them and enjoyable work for us both along the way. Choosing partners that have the same chemical makeup as me and value insight and creative expertise and hands-on knowledge of their products as opposed to going after any 30 clients that will say yes simultaneously, doing hurried spotty work for all of them and it being a low yield for both of us in the long run!
That's a very wise approach. I've been in that situation, as you know, more than a decade ago. One of my biggest mistakes was selecting clients based on who could pay me. Easy enough in the beginning, but it led to some bad decisions. For one, it meant that I had to burn through a lot of time on bus dev since I wasn't getting referrals. It also meant that I wasn't doing the work I most enjoyed. Good on you for NOT making those mistakes.
This speaks to me in a slightly different form where I am being slow and selective in choosing the companies I want to work with and then working diligently to map out a plan that is successful for them and enjoyable work for us both along the way. Choosing partners that have the same chemical makeup as me and value insight and creative expertise and hands-on knowledge of their products as opposed to going after any 30 clients that will say yes simultaneously, doing hurried spotty work for all of them and it being a low yield for both of us in the long run!
That's a very wise approach. I've been in that situation, as you know, more than a decade ago. One of my biggest mistakes was selecting clients based on who could pay me. Easy enough in the beginning, but it led to some bad decisions. For one, it meant that I had to burn through a lot of time on bus dev since I wasn't getting referrals. It also meant that I wasn't doing the work I most enjoyed. Good on you for NOT making those mistakes.